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The Author would like to remind everyone that Google is a piece of software that can't read, can't determine the web users lifestyle and certainly can't dance. This book (hopefully) blows apart the myths and legends that are 'supported' by so-called SEO Experts in order to preserve their own overpriced and overvalued efforts.
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Publish Date
2013
Publisher
Bookboon.com
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Subjects
Marketing & SalesShowing 1 featured edition. View all 1 editions?
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Book Details
Table of Contents
Content
1. Introduction
1.1. Search Engine Optimisation IS a Science
1.2. About the Author
1.3. Google isn’t that Bright
2. SEO Theories and Practice
2.1. Keyword and Competitor Research
2.2. Content Remains King
2.3. Tagging Up
2.4. Site Maps
2.5. Linking
2.6. Split-testing and Measuring
2.7. Best Practice
3. Technical SEO and Workflow
3.1. Content
3.2. Page Titles and Metas
3.3. Title Tags
3.4. Site Maps
3.5. Links
3.6. Coding Validation
3.7. Alt-tags
3.8. Conversions
3.9. Dynamic Websites
4. Platform Specific
4.1. Joomla
4.2. Wordpress
4.3. Drupal
4.4. Magento
4.5. Others
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- Created July 28, 2015
- 4 revisions
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August 22, 2020 | Edited by ISBNbot2 | normalize ISBN |
July 28, 2015 | Edited by Alice Kirk | Edited without comment. |
July 28, 2015 | Edited by Alice Kirk | Added new cover |
July 28, 2015 | Created by Alice Kirk | Added new book. |