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This free textbook introduces the reader to the different approaches and schools within strategic thinking as well as the tools used to investigate the strategic environment surrounding a business.
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Publish Date
2013
Publisher
Bookboon.com
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Book Details
Table of Contents
Content
1. Introduction
2. Why Strategy?
3. The Formulation of Strategy
4. Schools of strategy
5. Levels of strategy
6. Process of strategy
7. Types of Strategy
8. Stakeholder theory
9. External Analysis
10. Internal Analysis
11. Integration
12. Human resources management HRM
13. Culture
14. SWOT Analysis
14. Generic Strategy
16. Managing change
17. Growth and Decline
18. Globalization and International Strategy
19. The Basis of Strategy: Structure
20. References
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- Created July 8, 2015
- 4 revisions
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August 22, 2020 | Edited by ISBNbot2 | normalize ISBN |
July 8, 2015 | Edited by Alice Kirk | Edited without comment. |
July 8, 2015 | Edited by Alice Kirk | Added new cover |
July 8, 2015 | Created by Alice Kirk | Added new book. |