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An edition of Crossing the Chasm (1991)

Crossing the Chasm

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Cover of: Crossing the Chasm by Geoffrey A. Moore
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Last edited by ImportBot
December 19, 2023 | History
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An edition of Crossing the Chasm (1991)

Crossing the Chasm

by

  • 4.2 (15 ratings)
  • 93 Want to read
  • 4 Currently reading
  • 19 Have read

Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists between the market made up of early adopters and the markets of more pragmatic buyers. To cross the chasm, a product team must identify the needs of pragmatic buyers and deliver a "whole product" that more than meets those needs. This landmark book, part of the HarperBusiness Essentials series, shows just how to do that.

Publish Date
Publisher
HarperBusiness, HarperBusiness, an imprint of HarperCollins Publishers
Pages
273

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Previews available in: English

Subjects

Marketing Selling High technology High technology industries Technology Technological innovations Business Nonfiction Innovations Technologie de pointe Vente Hoogwaardige technologie Produits de haute technologie Verkooptechnieken Technologie Industries de pointe Engineering: general Investments Spitzentechnologie

Showing 7 featured editions. View all 21 editions?

Edition Availability
Cover of: Crossing the Chasm
Crossing the Chasm
2014, HarperBusiness, HarperBusiness, an imprint of HarperCollins Publishers
Cover of: Crossing the Chasm
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
2002, HarperBusiness Essentials
in English - Rev. ed.
Cover of: Crossing the chasm
Crossing the chasm: marketing and selling high-tech products to mainstream customers
1999, HarperBusiness
in English - Rev. ed.
Cover of: Crossing the Chasm
Crossing the Chasm
August 1998, Capstone Publishing Ltd
Paperback - New Ed edition
Cover of: Crossing the Chasm
Crossing the Chasm
August 1, 1998, Capstone Publishing Ltd
Paperback in English - Rev Ed edition
Cover of: Crossing the Chasm
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
October 1995, HarperCollins Publishers
Paperback in English
Cover of: Crossing the Chasm
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
1991, HarperBusiness
in English

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Book Details

Classifications

Library of Congress
, HF5439.H54 M66 2014

Edition Identifiers

Open Library
OL25648568M
ISBN 10
0062292986
ISBN 13
9780062292988
LCCN
2014412091
OCLC/WorldCat
869302056

Work Identifiers

Work ID
OL30695W

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Excerpts

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