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Investigación en mercadotecnia: sistemas de información y toma de decisiones
1979, Editorial Limusa
in Spanish
- 2.a edición.
9681809653 9789681809652
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Book Details
Edition Notes
Translated from the 2nd English ed. published as 'Marketing research, information systems and decision making', John Wiley, 1975.
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{{cite book|author=Bertram Schoner |date=1979 |title=Investigación en mercadotecnia |publication-place=México, D.F |publisher=Editorial Limusa |isbn=968-18-0965-3 |ol=19956325M}}