An edition of Handbuch der Kaufmotive: der Sellingappeal von Waren, Werkstoffen und Dienstleistungen. (1964)

Handbuch der Kaufmotive

der Sellingappeal von Waren, Werkstoffen und Dienstleistungen.

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Handbuch der Kaufmotive
Ernest Dichter
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Last edited by WorkBot
December 15, 2009 | History
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An edition of Handbuch der Kaufmotive: der Sellingappeal von Waren, Werkstoffen und Dienstleistungen. (1964)

Handbuch der Kaufmotive

der Sellingappeal von Waren, Werkstoffen und Dienstleistungen.

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Econ-Verlag
Language
German

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Edition Availability
Cover of: Handbuch der Kaufmotive
Handbuch der Kaufmotive: der Sellingappeal von Waren, Werkstoffen und Dienstleistungen.
1964, Econ-Verlag
in German
  • Not in Library

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Book Details

Published in

Wien

Edition Notes

American edition published under the title 'Handbook of consumer motivations - the psychology of the world of objects', New York: McGraw-Hill, 1964.

U bertragung aus dem Amerikanischen: Erika Schmitz.

Classifications

Dewey Decimal Class
658.8342

ID Numbers

Open Library
OL13793828M

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December 15, 2009 Edited by WorkBot link works
August 31, 2008 Created by ImportBot Imported from Talis MARC record.