The underlying premise of healthy media relations is that you must build your media relations and earn your media coverage.
An edition of Encountering the Media
(2003)
Encountering the Media
Media Strategies and Techniques
by Barry McLoughlin
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Encountering the Media: Media Strategies and Techniques
September 2003, McLoughlin MultiMedia Publishing Ltd.
Spiral-bound
1886712123 9781886712126
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"The underlying premise of healthy media relations is that you must build your media relations and earn your media coverage."
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- Created April 30, 2008
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| April 26, 2011 | Edited by OCLC Bot | Added OCLC numbers. |
| April 13, 2010 | Edited by Open Library Bot | Linked existing covers to the edition. |
| December 15, 2009 | Edited by WorkBot | link works |
| April 30, 2008 | Created by an anonymous user | Imported from amazon.com record |