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Jennifer Lynn Aaker

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Most Editions

Consumption symbols as carriers of culture: a study of Japanese, Spanish, and North American brand personality dimensions

by Jennifer Lynn Aaker First published in 2001
1 edition

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When good brands do bad: brand personalities, acts of transgression, and the evolution of relationship strength

by Jennifer Lynn Aaker First published in 2003
1 edition

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Humor, Seriously

by Jennifer Lynn Aaker and Naomi Bagdonas First published in 2020
1 edition

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ID Numbers

OLID: OL4854030A

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