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Last edited anonymously
April 30, 2008 |
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Eric W. Balinski
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Preview
Value-based marketing for bottom-line success: 5 steps to creating customer value
by
J. Nicholas DeBonis
,
Eric W. Balinski
, and
Philip Allen
First published in 2002
3 editions
,
1 ebook
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Subjects
Advertising & Promotion
BUSINESS & ECONOMICS
Business
Business & Economics / Marketing / General
Business / Economics / Finance
Business/Economics
Consumer satisfaction
Customer Service
Customer services
Distribution
General
Management
Marketing
Marketing - General
Marketing Management
Marketing, management
Nonfiction
Sales & marketing management
ID Numbers
OLID: OL3312960A
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