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September 7, 2008 | History

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Al Ries

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Positioning: the battle for your mind

by Al Ries and Jack Trout
First published in 1981 — 11 editions
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Positioning: The Battle for Your Mind: How to be seen and heard in the overcrowded marketplace

by Al Ries and Jack Trout First published in 1982 — 10 editions
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The fall of advertising and the rise of PR

by Al Ries and Laura Ries First published in 2002 — 8 editions

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The origin of brands: discover the natural laws of product innovation and business survival

by Al Ries and Laura Ries First published in 2004 — 8 editions

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Focus: The Future of Your Company Depends on It

by Al Ries
First published in 1996 — 8 editions

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The 22 immutable laws of branding

by Al Ries and Laura Ries First published in 1999 — 7 editions

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War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-To-Eye--and What to Do about It

by Al Ries and Laura Ries First published in 2009 — 5 editions

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Marketing warfare

by Al Ries
First published in 1986 — 5 editions
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The 11 immutable laws of Internet branding

by Al Ries and Laura Ries First published in 2000 — 4 editions
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Focus: The Future of Your Company Depends on It

by Al Ries First published in 1996 — 3 editions

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The 22 immutable laws of branding: how to build a product or service into a world-class brand

by Al Ries
First published in 1998 — 3 editions

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The 22 immutable laws of marketing: violate them at your own risk

by Al Ries
First published in 1993 — 3 editions

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22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

by Al Ries and Jack Trout First published in 1999 — 2 editions

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22 חוקי הברזל של בניית מותג

by Al Ries First published in 1999 — 2 editions

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Las 22 Leyes Inmutables Del Marketing

by Al Ries First published in 1993 — 2 editions
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War in the boardroom: why left-brain management and right-brain marketing don't see eye-to-eye and what to do about it

by Al Ries First published in 2009 — 2 editions

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Horse sense: the key to success is finding a horse to ride

by Al Ries
First published in 1991 — 2 editions
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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands

by Al Ries and Laura Ries First published in 2005 — 2 editions

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The Fall of Advertising and the Rise of PR

by Al Ries and Laura Ries First published in 2004 — 2 editions

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Marketing fängt beim kunden an: taktic geht vor strategie

by Al Ries First published in 1989 — 2 editions

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ID Numbers

OLID: OL226582A

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