Bill Sherman

Thought Leadership Expert and Author

Bill Sherman is the COO of Thought Leadership Leverage, lead author of The Thought Leadership Handbook, and the host of the Leveraging Thought Leadership podcast.

Bill’s work has been based on several core ideas:

Ideas can’t speak for themselves. You can.

Your field expertise ≠ skill in thought leadership. However, you can learn both.

You have a duty to speak; yet, you have no right to an audience — earn it.

Bill has spent over twenty years — since 2003 — helping thought leaders codify, productize, and scale their ideas. When Keith Ferrazzi first published Never Eat Alone in 2005, he brought in Bill and his team to codify the frameworks behind the book and turn them into enterprise workshops and training programs for FerrazziGreenlight.

Bill’s signature frameworks — including the Four Elements of Thought Leadership, the Impact Equation, and the Five Avatars — are developed in full at aha-moments.com/frameworks.

Since then, Bill Sherman has worked with hundreds of thought leaders: people preparing their first article or book, Thinkers50 recipients, Fortune 500 CEOs, and New York Times bestselling authors.

Today, Bill Sherman co-hosts the Leveraging Thought Leadership podcast with Peter Winick. Over 700 episodes in, the conversation keeps circling one question: what did it actually take to move an idea into the world?

Bill Sherman lives in Las Vegas, Nevada.