An edition of Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising (1999)

Creating Brand Loyalty

by

  • 0 Ratings
  • 4 Want to read
  • 1 Currently reading
  • 0 Have read
Cover of: Creating Brand Loyalty by Richard D. Czerniawski, Mike Maloney
Preview Only
Borrow Listen

My Reading Lists:

Create a new list

Check-In

×Close
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Today
Notes
  • 0 Ratings
  • 4 Want to read
  • 1 Currently reading
  • 0 Have read
Notes

Check nearby libraries

Buy this book

Last edited by MARC Bot
January 7, 2023 | History
Edit
An edition of Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising (1999)

Creating Brand Loyalty

by

  • 0 Ratings
  • 4 Want to read
  • 1 Currently reading
  • 0 Have read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Hudson House Publishing
Language
English
Pages
298

Check nearby libraries

Buy this book

Previews available in: English

Subjects
Brand name products, Brand loyalty, Advertising, Produits de marque, Publicité, Fidélité à une marque, BUSINESS & ECONOMICS, Marketing, Research

Showing 2 featured editions. View all 2 editions?

Edition Availability
Cover of: Creating Brand Loyalty
Creating Brand Loyalty
December 1999, Hudson House Publishing
Paperback in English
Libraries near you: WorldCat
Cover of: Creating Brand Loyalty
Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
June 1, 1999, AMACOM
Paperback in English - 1 edition
Libraries near you: WorldCat

Add another edition?

Book Details

First Sentence

""What do you think?" or the shorthand version, "What think?" is a question we frequently encounter regarding advertising and other marketing management issues."

The Physical Object

Format
Paperback
Number of pages
298
Dimensions
8.8 x 7.3 x 0.9 inches
Weight
1.5 pounds

ID Numbers

Open Library
OL8825591M
Internet Archive
creatingbrandloy0000czer
ISBN 10
1587768143
ISBN 13
9781587768149
OCLC/WorldCat
181338753
Library Thing
620567
Goodreads
3251355

Community Reviews (0)

Feedback?
No community reviews have been submitted for this work.

Lists

This work does not appear on any lists.

History

Download catalog record: RDF / JSON
January 7, 2023 Edited by MARC Bot import existing book
January 9, 2019 Edited by MARC Bot import existing book
April 28, 2010 Edited by Open Library Bot Linked existing covers to the work.
April 16, 2010 Created by WorkBot work found