Creative strategy and tactics in advertising

a managerial approach to copywriting and production

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Last edited by ImportBot
June 18, 2023 | History

Creative strategy and tactics in advertising

a managerial approach to copywriting and production

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Grid Pub., Grid Pub
Language
English
Pages
324

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Previews available in: English

Edition Availability
Cover of: Creative Strategy & Tactics in Advertising
Creative Strategy & Tactics in Advertising
May 2000, John Wiley & Sons Inc
Hardcover in English
Cover of: Creative strategy and tactics in advertising

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Book Details


Published in

Columbus, Ohio

Edition Notes

Includes bibliographical references and index.

Series
Grid series in advertising and journalism

Classifications

Dewey Decimal Class
659.1
Library of Congress
HF5823 .Z4

The Physical Object

Pagination
324 p. :
Number of pages
324

ID Numbers

Open Library
OL4109036M
Internet Archive
creativestrategy0000zeig
ISBN 10
0882442295
LCCN
80023899
Goodreads
2064797

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
June 18, 2023 Edited by ImportBot import existing book
February 27, 2023 Edited by ImportBot import existing book
October 19, 2020 Edited by MARC Bot import existing book
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record.