| Record ID | marc_records_scriblio_net/part12.dat:66666521:766 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part12.dat:66666521:766?format=raw |
LEADER: 00766pam 2200217 i 4500
001 80023899
003 DLC
005 19810707000000.0
008 800711s1981 ohua b 00110 eng
010 $a 80023899
020 $a0882442295 (pbk.)
050 0 $aHF5823$b.Z4
082 0 $a659.1$219
100 10 $aZeigler, Sherilyn K.
245 10 $aCreative strategy and tactics in advertising :$ba managerial approach to copywriting and production /$cSherilyn K. Zeigler, J. Douglas Johnson.
260 0 $aColumbus, Ohio :$bGrid Pub.,$cc1981.
300 $a324 p. :$bill. ;$c26 cm.
490 0 $aGrid series in advertising and journalism
504 $aIncludes bibliographical references and index.
650 0 $aAdvertising.
700 10 $aJohnson, J. Douglas,$d1918-$ejoint author.