It is widely recognized that firms of all sizes need to learn to emulate what small, service-oriented businesses have always done well-creating one-to-one relationships with their customers.
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1
Mastering Data Mining: The Art and Science of Customer Relationship Management
2008, Wiley & Sons, Incorporated, John
in English
0470308311 9780470308318
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2
Mastering Data Mining
January 2002, John Wiley & Sons Inc
Paperback
in English
0471233544 9780471233541
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3
Mastering data mining: the art and science of customer relationship management
2000, Wiley Computer Pub.
in English
0471331236 9780471331230
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4
Mastering Data Mining: The Art and Science of Customer Relationship Management
December 28, 1999, Wiley
in English
0471331236 9780471331230
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Book Details
Published in
New York
Edition Notes
Rev. ed. of: Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. c1997.
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- Created April 1, 2008
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