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"This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses"--
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Subjects
Methodology, SOCIAL SCIENCE / Media Studies, Mass media, ResearchShowing 2 featured editions. View all 2 editions?
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1
Qualitative Research Methods for Media Studies
2021, Taylor & Francis Group
in English
036764150X 9780367641504
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Book Details
Published in
New York
Edition Notes
Includes bibliographical references and index.
Classifications
The Physical Object
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- Created May 2, 2012
- 7 revisions
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December 20, 2022 | Edited by MARC Bot | import existing book |
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May 2, 2012 | Created by LC Bot | Imported from Library of Congress MARC record. |