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Edition | Availability |
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Winning the customer: revenue-building marketing strategies from a top NFL CMO
2012, McGraw-Hill
in English
- 1st ed.
0071775269 9780071775267
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Book Details
Table of Contents
The marketing playbook : marketing operations are your foundation
Transactional vs. relationship marketing model
Consumer affinity : making fans of your customers
Building revenue-generating extensions
Relationship architecture
D.E.L.I.V.E.R.S
The ten commandments of relationship-building
Creating memorable moments
The revenue game
Build, don't sell
Revenue generation : the new business funnel
Don't spike the ball on the five-yard line.
Edition Notes
Includes bibliographical references and index.
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- Created July 30, 2011
- 10 revisions
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May 10, 2024 | Edited by dccain | //covers.openlibrary.org/b/id/14624928-S.jpg |
October 9, 2020 | Edited by ImportBot | import existing book |
September 25, 2020 | Edited by MARC Bot | import existing book |
August 2, 2020 | Edited by ImportBot | import existing book |
July 30, 2011 | Created by LC Bot | Imported from Library of Congress MARC record |