An edition of The Elements of Content Strategy (2010)

The Elements of Content Strategy

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Last edited by MARC Bot
December 13, 2022 | History
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An edition of The Elements of Content Strategy (2010)

The Elements of Content Strategy

by

  • 0 Ratings
  • 3 Want to read
  • 0 Currently reading
  • 1 Have read

Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.

Publish Date
Publisher
A Book Apart
Language
English
Pages
79

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Previews available in: English

Subjects
Development, Smartphones, Application software, Programming, Web sites, Mobile computing, Web site development, Design, Human-computer interaction, Sites Web, Développement, Conception, Electrical & Computer Engineering, Engineering & Applied Sciences, Telecommunications

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Edition Availability
Cover of: Elements of Content Strategy
Elements of Content Strategy
2011, A Book Apart
in English
Libraries near you: WorldCat
Cover of: Elements of Content Strategy
Elements of Content Strategy
2011, A Book Apart
in English
Libraries near you: WorldCat
Cover of: The Elements of Content Strategy
The Elements of Content Strategy
2010, A Book Apart
Paperback in English
Libraries near you: WorldCat

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Book Details

Table of Contents

1. Basic Principles (Read this chapter online!)
2. The Craft of Content Strategy
3. Tools and Techniques
4. Bonus Track: How Do I Get In?

Classifications

Library of Congress
TK5105.888 .K57 2011

Contributors

Foreword
Kristina Halvorson

The Physical Object

Format
Paperback
Number of pages
79

ID Numbers

Open Library
OL24620870M
Internet Archive
elements-of-content-strategy
ISBN 10
0984442553
ISBN 13
9780984442553
OCLC/WorldCat
804835723

Source records

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Work Description

From the publisher's website:
"Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields."

Excerpts

There’s really only one central principle of good content: it should be appropriate for your business, for your users, and for its context. Appropriate in its method of delivery, in its style and structure, and above all in its substance.
added by George.

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 13, 2022 Edited by MARC Bot import existing book
December 7, 2022 Edited by ImportBot import existing book
June 26, 2022 Edited by ImportBot import existing book
July 27, 2021 Edited by ISBNbot2 normalize ISBN
March 28, 2011 Created by George Added new book.