An edition of E-marketing
(2002)
E-marketing
5th ed.
by Judy Strauss, Adel El-Ansary, and Raymond Frost
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Book Details
Table of Contents
Past, present, and future
Strategic E-marketing and performance metrics
The E-marketing plan
A world of E-marketing opportunities
Ethical and legal issues
E-marketing research
Consumer behavior online
Segmentation and targeting strategies
Differentiation and positioning strategies
Product: the online offer
Pricing: the online value
The internet for distribution
E-marketing communication tools
New digital media
Customer relationship management.
Edition Notes
Includes bibliographical references and index.
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History
- Created November 16, 2008
- 16 revisions
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| January 15, 2023 | Edited by ImportBot | import existing book |
| January 15, 2023 | Edited by ImportBot | import existing book |
| December 27, 2022 | Edited by MARC Bot | import existing book |
| November 18, 2022 | Edited by ImportBot | import existing book |
| November 16, 2008 | Created by ImportBot | Imported from Library of Congress MARC record. |