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Last edited by RenameBot
August 27, 2008 | History
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Jean-Noël Kapferer

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7 works Add another?

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  • Cover of: Strategic brand management: new approaches to creating and evaluating brand equity

    First published in 1992 5 editions in 1 language — 1 previewable
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  • Cover of: chemins de la persuasion

    First published in 1978 2 editions in 1 language
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  • Cover of: Rumeurs: le plus vieux média du monde

    First published in 1987 2 editions in 1 language — 2 previewable Cover of edition rumeursleplusvie0000kapf_j2g3
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  • Cover of: enfant et la publicité: les chemins de la séduction

    First published in 1985 1 edition in 1 language
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  • Cover of: marques, capital de l'entreprise: créer et développer des marques fortes

    1 edition in 1 language
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  • Cover of: Luxury strategy: unlearning marketing to build luxury brands

    First published in 2009 1 edition in 1 language — 1 previewable
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  • Cover of: Rumors: uses, interpretations, and images

    First published in 1990 1 edition in 1 language
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We need a photo of Jean-Noël Kapferer

Subjects
Brand name products, Product management, Rumeur, Rumor, Advertising, Advertising and children, Branding (Marketing), Communication, Information, Luxuries, Luxury, Luxury goods industry, Management, Marketing, Média, Opinion publique, Persuasion (Psychology), Psychological aspects, Psychological aspects of Advertising, Strategic planning

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ID Numbers

  • OLID: OL721551A

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History

Download catalog record: RDF / JSON
August 27, 2008 Edited by RenameBot fix author name
April 1, 2008 Created by an anonymous user initial import