Cover of: The Back of the Napkin by Dan Roam
An edition of The Back of the Napkin (2008)

The Back of the Napkin

Solving Problems and Selling Ideas with Pictures

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Last edited by ImportBot
November 4, 2021 | History
An edition of The Back of the Napkin (2008)

The Back of the Napkin

Solving Problems and Selling Ideas with Pictures

  • 3.33 ·
  • 3 Ratings
  • 14 Want to read
  • 2 Currently reading
  • 2 Have read
Publish Date
Language
English
Pages
288

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When you buy books using these links the Internet Archive may earn a small commission.

Previews available in: English

A bold new way to tackle tough business problems—even if you draw like a second graderWhen Herb Kelleher was brainstorming about how to beat the traditional hub-and-spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply "get". In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they can't draw.Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools – tools that take advantage of everyone's innate ability to look, see, imagine, and show.THE BACK OF THE NAPKIN proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way.

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Edition Availability
Cover of: The Back of the Napkin
The Back of the Napkin
2012, Marshall Cavendish International
Cover of: The Back of the Napkin
The Back of the Napkin
2008, Penguin Group USA, Inc.
Electronic resource in English
Cover of: The Back of the Napkin
The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
March 13, 2008, Portfolio Hardcover
Hardcover in English

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Book Details


Classifications

Library of Congress
HD30.29.R625 2008, HD30.29 .R625 2008

The Physical Object

Format
Hardcover
Number of pages
288

ID Numbers

Open Library
OL12375094M
ISBN 10
1591841992
ISBN 13
9781591841999
LCCN
2007029023
Library Thing
4567246
Goodreads
2420301

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History

Download catalog record: RDF / JSON
November 4, 2021 Edited by ImportBot import existing book
August 1, 2020 Edited by ImportBot import existing book
July 22, 2019 Edited by MARC Bot remove fake subjects
July 30, 2014 Edited by ImportBot import new book
December 11, 2009 Created by WorkBot add works page