Stewart Rogers has made 100,000 cold calls... And lived to tell about it. Now, in Lessons from 100,000 Cold Calls, this veteran sales pro shows salespeople how to cold call their way to success. Compiling his lessons and techniques into an easy-to-useguide, Rogers shows salespeople how to:Set realistic, yet challenging goalsBuild a master database of sales prospectsWrite simple yet powerful scriptsBuild immediate and intimate trust by phoneSell concept and credibility in 60 secondsSell ethically by phoneFree audio samples available for download online will help readers hone their phone and selling skills. B2B telemarketing is as hot as ever, and Lessons from 100,000 Cold Calls is the one book salespeople need.