Cover of: Inside Larry and Sergey's brain by Richard L. Brandt
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Last edited by MARC Bot
July 22, 2019 | History
An edition of Inside Larry and Sergey's brain (2009)

Inside Larry and Sergey's brain

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This edition was published in by Portfolio in New York.

Written in English

244 pages

You've used their products. You've heard about their skyrocketing wealth and "don't be evil" business motto. But how much do you really know about Google's founders, Larry Page and Sergey Brin?Inside Larry and Sergey's Brain skips past the general Google story and focuses on what really drives these men and where they will take Google in the future. Richard L. Brandt shows the company as the brainchild of two brilliant but individual men and looks at Google's business decisions in light of its founders' ambitions and beliefs.Larry is the main strategist, with business acumen and practical drive, while Sergey is the primary technologist and idealist, with brilliant ideas and strong moral positions. But they work closely together, almost like complementary halves of a single brain. Larry is more socially awkward and rarely volunteers to answer questions. Sergey is more poised but is also shy with outsiders.Through interviews with current and former employees, competitors, partners, and senior Google management, plus conversations with the founders themselves, Brandt demystifies the secret society that is Google, as well as clarifying a number of misconceptions.For instance, it may seem more and more that Google wants to be something other than a search company as it expands into e-mail, cell phones, Web browsers, wiki information sites, social networks, and photo editing. But actually, Larry and Sergey just define search a little differently from everyone else. They also like to act as catalysts for change in industries (such as telecommunications) that affect their business.Theoretically, any of half a dozen competitors could have gotten where Google is today. But in reality, none of them could have been Google, because they didn't have Larry and Sergey.

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Previews available in: English

Edition Availability
Cover of: Inside Larry and Sergey's brain
Inside Larry and Sergey's brain
2009, Portfolio
in English
Cover of: Inside Larry and Sergey's Brain
Inside Larry and Sergey's Brain
2009, Penguin USA, Inc.
Electronic resource in English

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Inside Larry and Sergey's brain

First published in 2009



Work Description

You've used their products. You've heard about their skyrocketing wealth and "don't be evil" business motto. But how much do you really know about Google's founders, Larry Page and Sergey Brin?Inside Larry and Sergey's Brain skips past the general Google story and focuses on what really drives these men and where they will take Google in the future. Richard L. Brandt shows the company as the brainchild of two brilliant but individual men and looks at Google's business decisions in light of its founders' ambitions and beliefs.Larry is the main strategist, with business acumen and practical drive, while Sergey is the primary technologist and idealist, with brilliant ideas and strong moral positions. But they work closely together, almost like complementary halves of a single brain. Larry is more socially awkward and rarely volunteers to answer questions. Sergey is more poised but is also shy with outsiders.Through interviews with current and former employees, competitors, partners, and senior Google management, plus conversations with the founders themselves, Brandt demystifies the secret society that is Google, as well as clarifying a number of misconceptions.For instance, it may seem more and more that Google wants to be something other than a search company as it expands into e-mail, cell phones, Web browsers, wiki information sites, social networks, and photo editing. But actually, Larry and Sergey just define search a little differently from everyone else. They also like to act as catalysts for change in industries (such as telecommunications) that affect their business.Theoretically, any of half a dozen competitors could have gotten where Google is today. But in reality, none of them could have been Google, because they didn't have Larry and Sergey.

Inside Larry and Sergey's brain

This edition was published in by Portfolio in New York.


Table of Contents

Arbiters of cyberspace
Accidental entrepreneurs
Controlled chaos
Larry and Sergey's corporate vision
Advertising for the masses
A heartbreaking IPO of staggering genius
The China syndrome: Google as big brother
What about privacy?
The ruthless librarians
The Google cloud
Google the telephone company?
Thinking beyond search: the world's problems, real and fanciful.

Edition Notes

Includes bibliographical references and index.

Classifications

Dewey Decimal Class
338.7/6102504
Library of Congress
HD9696.8.U64 G6634 2009

ID Numbers

Open Library
OL23197702M
Internet Archive
insidelarryserge00bran
ISBN 10
159184276X
ISBN 13
9781591842767
LC Control Number
2009012967
OCLC/WorldCat
317778159
Library Thing
8715343
Goodreads
6737024

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July 22, 2019 Edited by MARC Bot remove fake subjects
January 22, 2017 Edited by Darby Added new cover
January 22, 2017 Edited by Darby Edited without comment.
March 16, 2012 Edited by ImportBot import new book
December 11, 2009 Created by WorkBot add works page