The long-term differentiation value of marketing communication actions

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The long-term differentiation value of market ...
William Boulding
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Last edited by Open Library Bot
December 3, 2010 | History

The long-term differentiation value of marketing communication actions

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Publish Date
Language
English
Pages
27

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Edition Availability
Cover of: The long-term differentiation value of marketing communication actions
Cover of: The long-term differentiation value of marketing communication actions
Cover of: The long-term differentiation value of marketing communication actions
Cover of: The long-term differentiation value of marketing communication actions

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Book Details


Edition Notes

"Technical working paper."

"December 1992."

Includes bibliographical references (p. 24-26).

Published in
Cambridge, Mass
Series
Report -- no. 92-133, Report (Marketing Science Institute) -- no. 92-133
Copyright Date
1992

The Physical Object

Pagination
27 pages
Number of pages
27

ID Numbers

Open Library
OL52782614M
OCLC/WorldCat
27359304

Source records

marc_columbia MARC record

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History

Download catalog record: RDF / JSON
December 3, 2010 Edited by Open Library Bot Added subjects from MARC records.
December 11, 2009 Created by WorkBot add works page