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"This work offers insight into every major function of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers' products and shares; channels of distribution; sports medicine and product liability; sports marketing, including licensing, endorsement and sponsorship; the use of traditional media and market research; sales trends and profitability; and e-commerce"--Provided by publisher.
Publish Date
May 24, 2006
Publisher
McFarland & Company, Inc., Publishers
Language
English
Pages
177
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Subjects
Sporting goods industry, HistoryShowing 1 featured edition. View all 1 editions?
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The Sporting Goods Industry: History, Practices and Products
May 24, 2006, McFarland & Company, Inc., Publishers
Paperback
in English
0786427183 9780786427185
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