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Last edited by Open Library Bot
April 28, 2010 | History

Assessing Marketing Strategy Performance (Marketing Science Institute (MSI)) 1 edition

Cover of: Assessing Marketing Strategy Performance (Marketing Science Institute (MSI)) by Christine Moorman and Donald R. Lehmann eds.

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Assessing Marketing Strategy Performance (Marketing Science Institute (MSI))

Published August 1, 2004 by Marketing Science Institute .
Written in English.

First Sentence

The value of marketing strategy as a field of academic study and managerial practice is often questioned.

The Physical Object

Format
Paperback
Dimensions
9.4 x 6.5 x 1 inches
Weight
1.6 pounds

ID Numbers

Open Library
OL9541308M
ISBN 10
0965711447
ISBN 13
9780965711449
Goodreads
4348125

History Created December 11, 2009 · 2 revisions Download catalog record: RDF / JSON

April 28, 2010 Edited by Open Library Bot Linked existing covers to the work.
December 11, 2009 Created by WorkBot add works page