An edition of Neuromarketing
(2005)
Neuromarketing
understanding the "buy button" in your customer's brain
Rev. and updated
by Patrick Renvoisé
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Neuromarketing: understanding the "buy button" in your customer's brain
2007, T. Nelson
in English
- Rev. and updated
078522680X 9780785226802
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Book Details
Published in
Nashville, Tenn
Table of Contents
Three brains, one decision-maker
The only six stimuli that speak to the old brain
The methodology: four steps to success
Step 1: diagnose the pain
Step 2: differentiate your claims
Step 3: demonstrate the gain
Step 4: deliver to the old brain
The first message building block: grabbers
Message building block #2: big picture
Message building block #3: claims
Message building block #4: proofs of gain
Message building block #5: handling objections
Message building block #6: the close
The first impact booster: wording with you
Impact booster #2: your credibility
Impact booster #3: contrast
Impact booster #4: emotion
Impact booster #5: learning styles
Impact booster #6: stories
Impact booster #7: less is more
Marketing is dead, long live neuromarketing
Handbook: selling to the old brain 101
Brainpower: quick review of concepts
Edition Notes
Rev. ed. of the English ed. with title: Neuromarketing. 2002-2005
An earlier English ed. also published with title: Selling to the old brain. 2002-2003
Includes bibliographical references (p. 237-239)
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| September 17, 2022 | Edited by ImportBot | import existing book |
| December 17, 2020 | Edited by MARC Bot | import existing book |
| December 3, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| December 11, 2009 | Created by WorkBot | add works page |