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December 3, 2010 | History

Neuromarketing 1 edition

Cover of: Neuromarketing by Patrick Renvoisé

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Neuromarketing
understanding the "buy button" in your customer's brain
Rev. and updated
Patrick Renvoisé́ and Christophe Morin

Published 2007 by T. Nelson in Nashville, Tenn .
Written in English.

Table of Contents

Three brains, one decision-maker
The only six stimuli that speak to the old brain
The methodology: four steps to success
Step 1: diagnose the pain
Step 2: differentiate your claims
Step 3: demonstrate the gain
Step 4: deliver to the old brain
The first message building block: grabbers
Message building block #2: big picture
Message building block #3: claims
Message building block #4: proofs of gain
Message building block #5: handling objections
Message building block #6: the close
The first impact booster: wording with you
Impact booster #2: your credibility
Impact booster #3: contrast
Impact booster #4: emotion
Impact booster #5: learning styles
Impact booster #6: stories
Impact booster #7: less is more
Marketing is dead, long live neuromarketing
Handbook: selling to the old brain 101
Brainpower: quick review of concepts

Edition Notes

Rev. ed. of the English ed. with title: Neuromarketing. 2002-2005

An earlier English ed. also published with title: Selling to the old brain. 2002-2003

Includes bibliographical references (p. 237-239)

Classifications

Library of Congress
HF5415.12615 .R46 2007

The Physical Object

Pagination
xii, 243 p. :
Number of pages
243

ID Numbers

Open Library
OL16139928M
ISBN 10
078522680X, 1595551352
ISBN 13
9780785226802, 9781595551351
LC Control Number
2007029695
Library Thing
4460547
Goodreads
2413431

History Created December 11, 2009 · 3 revisions Download catalog record: RDF / JSON

December 3, 2010 Edited by Open Library Bot Added subjects from MARC records.
April 28, 2010 Edited by Open Library Bot Linked existing covers to the work.
December 11, 2009 Created by WorkBot add works page