Click here to skip to this page's main content.

New to the Open Library? — Learn how it works
Last edited by Open Library Bot
December 3, 2010 | History

China's new culture of cool 3 editions

China's new culture of cool
LiAnne Yu
About the Book

This is the eBook version of the printed book.When China opened its borders to travelers and its economy to international trade, businesses all over the world took note. With well over one billion people, it represented a huge potential marketplace for goods and services. Huge as it is, however, China is not a monolithic culture. Though deeply rooted in native traditions, its contemporary marketplace is eclectic, combining Chinese regional styles with elements borrowed from foreign cultures. Most of all, it is evolving at a remarkable pace. To succeed in that dynamic emerging market, smart businesses need to understand its driving influences—especially its urban youth.Authors Lianne Yu, Cynthia Chan, and Christopher Ireland bring their collective experience and perspective to this thoughtful, beautifully illustrated analysis of the world's fastest-growing market. Focusing on four fundamental aspects of the consumer Chinese lifestyle—food, style, home life, and mobility—they show how Chinese culture is speedily developing into a radically new form. Anyone who is interested in expanding his or her business in China should not miss this analysis.

Places
Times

Lists

You could add China's new culture of cool to a list if you log in.

3 editions

Edition Read Borrow Buy
Cover of: China's new culture of cool
2007, New Riders
China's new culture of cool
in English
Cover of: China's New Culture of Cool
2007, New Riders
China's New Culture of Cool
Electronic resource in English
Cover of: China's New Culture of Cool
2007, New Riders
China's New Culture of Cool
E-book in English

History Created December 11, 2009 · 4 revisions Download catalog record: RDF / JSON

December 3, 2010 Edited by Open Library Bot Added subjects from MARC records.
June 22, 2010 Edited by ImportBot add details from OverDrive
June 17, 2010 Edited by ImportBot add details from OverDrive
December 11, 2009 Created by WorkBot add works page