Cover of: Made to stick by Chip Heath
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August 1, 2020 | History
An edition of Made to stick (2007)

Made to stick

why some ideas survive and others die

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This edition was published in by Random House in New York.

Written in English

291 pages

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps."In this indispensable guide, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.Made to Stick is a book that will transform the way you communicate ideas. It's a fast-paced tour of success stories (and failures)--the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of "the Mother Teresa Effect"; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.From the Hardcover edition.

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Previews available in: English

Edition Availability
Cover of: Made to stick
Made to stick: Why some ideas survive and others die
2008, Random House
Cover of: Made to Stick
Made to Stick
2008, Random House Publishing Group
E-book in English
Cover of: Made to stick
Cover of: Made to Stick
Made to Stick: Why Some Ideas Survive and Others Die
January 2, 2007, Random House
Hardcover in English
Cover of: Made to Stick
Made to Stick
2007, Random House Publishing Group
Electronic resource in English
Cover of: Made to stick
Made to stick: why some ideas survive and others die
2007, Random House
in English

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Made to stick

First published in 2007



Work Description

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps."In this indispensable guide, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.Made to Stick is a book that will transform the way you communicate ideas. It's a fast-paced tour of success stories (and failures)--the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of "the Mother Teresa Effect"; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.From the Hardcover edition.

Made to stick

why some ideas survive and others die

This edition was published in by Random House in New York.


Edition Notes

Includes bibliographical references (p. [259]-276) and index.

Classifications

Dewey Decimal Class
302/.13
Library of Congress
HM1033 .H43 2007, HM1033 .H43 2008

ID Numbers

Open Library
OL22747124M
Internet Archive
madetostickwhyso00heat
ISBN 13
9781400064281
LC Control Number
2006046467
Library Thing
1710152
Goodreads
69242

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