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Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.
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Previews available in: English
Subjects
Business, Contagion (Social psychology), Context effects (Psychology), Nonfiction, Psychiatry & Psychology, Psychology, Social psychology, Success in business, Interpersonal communication, Idea (philosophy), Memetics, Psychologie sociale, Contagion sociale, Effets de contexte (Psychologie), Ideeën, Verspreiding, Communicatie, Contexteffecten, Literary collections, Psychology, social, Hm1033 .h43 2007, Hm 1033 h437 2007, 302/.13Showing 7 featured editions. View all 7 editions?
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Made to Stick: Why Some Ideas Survive and Others Die
May 01, 2010, Random House Trade Paperbacks
0812982002 9780812982008
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Made to stick: Why some ideas take hold and others come unstuck
2008, Arrow Books
009950569X 9780099505693
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5
Made to Stick: Why Some Ideas Survive and Others Die
January 2, 2007, Random House
Hardcover
in English
1400064287 9781400064281
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6
Made to Stick
2007, Random House Publishing Group
Electronic resource
in English
1588365964 9781588365965
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7
Made to stick: why some ideas survive and others die
2007, Random House
in English
1400064287 9781400064281
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Book Details
Edition Notes
Includes bibliographical references (p. [259]-276) and index.
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Work Description
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps."In this indispensable guide, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.Made to Stick is a book that will transform the way you communicate ideas. It's a fast-paced tour of success stories (and failures)--the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of "the Mother Teresa Effect"; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.From the Hardcover edition.
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