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Last edited by Open Library Bot
December 3, 2010 | History

Digital engagement 2 editions

Cover of: Digital engagement by Leland Harden
About the Book

In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace. Filled with up-to-date information on the best venues for online marketing, as well as explanations of social networking, virtual worlds, widgets, wikis, and emerging media, Digital Engagement shows marketers how to:stop burning money on web advertising campaigns that don't delivertweak websites to improve conversions and traffic flowmaster proven strategies for consumer-generated media to generate buzz and improve brand recognitionFeaturing case studies from companies like Toyota and Tommy Hilfiger as well as lists of key vendors for online marketing software, this is the only book that offers a truly comprehensive guide to all of the new online marketing tools.

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2 editions First published in 2009

Edition Read Borrow Buy
Cover of: Digital Engagement
2009, AMACOM Books
Digital Engagement
Electronic resource in English
Cover of: Digital engagement
2009, American Management Association
Digital engagement
in English

History Created December 10, 2009 · 3 revisions Download catalog record: RDF / JSON

December 3, 2010 Edited by Open Library Bot Added subjects from MARC records.
June 17, 2010 Edited by ImportBot add details from OverDrive
December 10, 2009 Created by WorkBot add works page