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As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice. Topics covered include:marketing information systemsmarketing researchproduct developmentpricing issuesinternational promotiondistribution channels.With a strong theoretical framework, this informative text draws out the key issues within the developing European Union and the role it plays in marketing around the globe. Its excellent pedagogy (including case studies, summaries, text boxes and a website to run alongside), helps make it a valuable resource for academics and professionals alike. Visit the Companion website at www.routledge.com/textbooks/0415314178
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Showing 3 featured editions. View all 3 editions?
Edition | Availability |
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1
International Strategic Marketing
2004, Taylor & Francis Inc
Electronic resource
in English
0203499522 9780203499528
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2
International Strategic Marketing: A European Perspective
June 17, 2004, Routledge
in English
041531416X 9780415314169
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3
International Strategic Marketing: A European Perspective
June 17, 2004, Routledge
in English
0415314178 9780415314176
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