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Cover of: A New Brand World | Scott Bedbury
About the Book

What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning-and failed-branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.

3 editions First published in 2000

Edition Read Locate Buy
Cover of: A New Brand World
2008, Penguin Group USA, Inc.
A New Brand World
E-book in English
Cover of: A new brand world
2002, Viking
A new brand world
in English
Cover of: A New Brand World
October 2000, Little Brown & Co (T)
A New Brand World
Hardcover in English


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