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July 29, 2014 | History

Apples, Insights and Mad Inventors 2 editions

Cover of: Apples, Insights and Mad Inventors | Jeremy Bullmore
About the Book

Apples, Insights and Mad Inventors is a collection of timeless, thought-provoking observations on a range of marketing issues from one of the industry's best-known names -- Jeremy Bullmore. Most of the pieces originally appeared in the annual reports of WPP, while others were the basis for conference keynote addresses. With topics ranging from client management and brand management to strategy and product development, and sources of inspiration as diverse as Posh Spice and Benjamin Franklin, this entertaining and enlightening book is essential reading for any communications professional.

2 editions First published in 2006

Edition Read Locate Buy
Cover of: Apples, Insights and Mad Inventors
2006, John Wiley & Sons, Ltd.
Apples, Insights and Mad Inventors
Electronic resource in English
Cover of: Apples, Insights and Mad Inventors
May 26, 2006, Wiley
Apples, Insights and Mad Inventors
in English

History

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July 29, 2014 Edited by ImportBot import new book
June 16, 2010 Edited by ImportBot add details from OverDrive
April 28, 2010 Edited by Open Library Bot Linked existing covers to the work.
December 10, 2009 Created by WorkBot add works page