{"title": "Quantitative theories in advertising", "subjects": ["Mathematical models", "Advertising", "Publicit\u00e9", "Mod\u00e8les math\u00e9matiques"], "key": "/works/OL7305985W", "authors": [{"type": {"key": "/type/author_role"}, "author": {"key": "/authors/OL2144328A"}}], "type": {"key": "/type/work"}, "covers": [12831557], "latest_revision": 3, "revision": 3, "created": {"type": "/type/datetime", "value": "2009-12-10T20:50:28.904835"}, "last_modified": {"type": "/type/datetime", "value": "2022-07-22T10:30:33.032623"}}