An edition of The great tween buying machine
(2001)
The great tween buying machine
capturing your share of the multi-billion-dollar tween market
by David L. Siegel
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Previews available in: English
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| Edition | Availability |
|---|---|
1
The great tween buying machine: capturing your share of the multi-billion-dollar tween market
2004, Dearborn Trade Publishing
in English
0793185998 9780793185993
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Libraries near you:
WorldCat
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2
The great tween buying machine: marketing to today's tweens
2001, Paramount Marketing Pub.
in English
0967143969 9780967143965
|
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Libraries near you:
WorldCat
|
Book Details
Published in
Chicago
Table of Contents
Part 1: Who are these tweens?
Why bother with the tween market?
What drives tweens?
Tween money and influence
Tweens' interests and activities
Happiness is being a tween
Education isn't what it used to be
Tweens' favorite things: food, music, fashion, and toys
Part 2: Marketing, advertising, and new product development
The old media and the new media
Advertising that works with tweens
How to use licensing
Finding tweens at the grass roots level
Developing new products for tweens
Researching and staying in touch.
Edition Notes
Originally published: Ithaca, N.Y.: Paramount Marketing Pub., 2001.
Includes bibliographical references (p. 207-209) and index.
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| February 28, 2020 | Edited by MARC Bot | remove fake subjects |
| March 23, 2018 | Edited by ImportBot | import new book |
| July 14, 2017 | Edited by Mek | adding subject: Internet Archive Wishlist |
| November 28, 2012 | Edited by AnandBot | Fixed spam edits. |
| November 26, 2012 | Edited by | Edited without comment. |