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Last edited by Open Library Bot
December 5, 2010 | History

The hero and the outlaw 2 editions

Cover of: The hero and the outlaw | Margaret Mark
About the Book

A brand's meaning--how it resonates in the public heart and mind--is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: * Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand * Harness the power of the archetype to align corporate strategy to sustain competitive advantage

2 editions First published in 2001

Edition Read Locate Buy
Cover of: The hero and the outlaw
2001, McGraw-Hill
The hero and the outlaw
in English
Cover of: The Hero and the Outlaw
2001, McGraw-Hill
The Hero and the Outlaw
eBook in English


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December 5, 2010 Edited by Open Library Bot Added subjects from MARC records.
June 23, 2010 Edited by ImportBot add details from OverDrive
April 28, 2010 Edited by Open Library Bot Linked existing covers to the work.
December 10, 2009 Created by WorkBot add works page