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Despite the hype, e-commerce involves approaches that have long been established in conventional markets. The main difference is one of customer intimacy and reach. Through online Customer Relationship Management (CRM), e-commerce allows for the first time the possibility of genuine one-to-one marketing and communication - even in mass markets. Examining both long- and short-term strategies as part of the groundbreaking New Economy Excellence series, New Economy Emotion clearly shows how to integrate existing strengths with the Internet's tremendous power for personal interaction in a powerful ongoing loop. Other titles in the New Economy Excellence series include: New Economy Edge: Strategies and Techniques for Boosting Online Profitability Jeremy Kourdi - 0471498440 New Economy Energy: Unleashing Knowledge for Competitive Advantage Sultan Kermally - 0471499633 New Economy Expression: Redefining Marketing in the Multi-Channel Age David Mercer - 0471500089
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Previews available in: English
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Edition | Availability |
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1
New Economy Emotion: Engaging Customer Passion with E-Crm
2010, Wiley & Sons, Incorporated, John
in English
0470668326 9780470668320
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2
New Economy Excellence Series, New Economy Emotion
2002, John Wiley & Sons, Ltd.
Electronic resource
in English
0470845481 9780470845486
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3
New economy emotion: engaging customer passion with E-CRM
2001, John Wiley & Sons
in English
0470841354 9780470841358
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Book Details
Published in
Chichester, New York
Edition Notes
Includes bibliographical references (p. [220]) and index.
Classifications
The Physical Object
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Feedback?July 31, 2020 | Edited by ImportBot | import existing book |
July 22, 2019 | Edited by MARC Bot | remove fake subjects |
December 5, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
June 17, 2010 | Edited by ImportBot | add details from OverDrive |
April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |