ValueSpace
winning the battle for market leadership : lessons from the world's most admired companies
by Banwari Mittal
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"UPS ... 3M ... Caterpillar ... Among today's foremost global corporations, these members of Fortune's most-admired companies list have established reputations for combining exceptional customer value with impressive corporate profits. ValueSpace goes behind the scenes of these and other customer loyalty leaders, discussing strategy with senior executives - and observing those strategies in action - to construct a blueprint for market success in today's fiercely competitive, global business environment." "What emerges is a portrait of corporate success, of gaining maximum value from each corporate resource and passing that value along - to customers, shareholders, and employees alike." "Decision makers at every level can look to these illuminating interviews and analyses to discover specific answers and proven solutions."--BOOK JACKET.
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Subjects
Business, Consumer satisfaction, Customer relations, NonfictionShowing 2 featured editions. View all 2 editions?
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ValueSpace: winning the battle for market leadership : lessons from the world's most admired companies
2001, McGraw-Hill
in English
0071375279 9780071375276
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Book Details
Published in
New York
Table of Contents
Edition Notes
Includes bibliographical references (p. 255-260) and index.
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Work Description
In the tradition of the best-selling The Discipline of Market Leaders, business professors and consultants Banwari Mittal and Jagdish N. Sheth describe a dynamic new value-based approach to achieving market dominance they call ValueSpace--the space that great companies create to deliver their customers the greatest value. Based on the findings of an in-depth study for the prestigious Marketing Science Institute of the top 10 companies on Fortune's Most Admired Companies list, Mittal and Sheth show that value is the "missing link" in achieving enduring customer loyalty, and that the three main components of customer value are performance, price, and service. With the help of fascinating case studies from UPS, 3M, Caterpillar, Xerox, Fossil, and other "most admireds," Value Space explains why and how companies in all business sectors that excel at delivering customer value are invariably the market leaders. It outlines a complete program for achieving long-term success by more effectively managing the 9 organizational processes that drive performance, price, and service.
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| July 22, 2019 | Edited by MARC Bot | remove fake subjects |
| December 5, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
| June 22, 2010 | Edited by ImportBot | add details from OverDrive |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| December 10, 2009 | Created by WorkBot | add works page |