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Cover of: Brand immortality | Hamish Pringle
About the Book

Brand Immortality is a practical health manual for brands of all types and ages that seek immortality. Drawing on the renowned IPA Effectiveness Awards case histories, and full of examples including Nokia, Sony, Nike, Apple and Virgin, it examines how the nature of brands has changed over time and continues to evolve, and the implications this has for marketing. It identifies the factors that are essential to a brand's long term survival - especially those which defend and strengthen a brand's place in the hearts and minds of consumers. Enriched by comments from industry insiders who were directly involved with global brands, Brand Immortality identifies winning brand strategies. Full of experience and insight, it will help you beat the odds in winning, retaining and satisfying customers - and thus help you achieve brand immortality.

2 editions First published in 2008

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Cover of: Brand Immortality
2009, Kogan Page Publishers
Brand Immortality
Electronic resource in English
Cover of: Brand immortality
2008, Kogan Page
Brand immortality
in English

History

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