An edition of Selling the Invisible (1997)

Selling the invisible

a field guide to modern marketing

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  • ★★★ ★ 3.67 ·
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Cover of: Selling the invisible by Harry Beckwith
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  • ★★★ ★ 3.67 ·
  • 3 Ratings
  • 22 Want to read
  • 0 Currently reading
  • 4 Have read
Notes

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Last edited by ImportBot
September 18, 2021 | History
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An edition of Selling the Invisible (1997)

Selling the invisible

a field guide to modern marketing

by

  • ★★★ ★ 3.67 ·
  • 3 Ratings
  • 22 Want to read
  • 0 Currently reading
  • 4 Have read

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.

Publish Date
Publisher
Warner Books
Language
English
Pages
252

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Previews available in: English

Subjects
Marketing, Service industries, Business, Nonfiction, Dienstensector, Selling

Showing 6 featured editions. View all 6 editions?

Edition Availability
Cover of: Selling the Invisible
Selling the Invisible: A Field Guide to Modern Marketing
January 2, 2008, Hachette Audio
Audio CD in English - Abridged edition
Libraries near you: WorldCat
Cover of: Selling the Invisible
Selling the Invisible
2001, Grand Central Publishing
Electronic resource in English
Libraries near you: WorldCat
Cover of: Selling the Invisible
Selling the Invisible: A Field Guide to Modern Marketing
March 1, 2001, Texere
Hardcover in English - 1 edition
Libraries near you: WorldCat
Cover of: Selling the Invisible
Selling the Invisible
2001, Grand Central Publishing
Electronic resource in English
Libraries near you: WorldCat
Cover of: Selling the Invisible
Selling the Invisible: A Field Guide to Modern Marketing
March 1, 1998, Warner Books
in English
Libraries near you: WorldCat
Cover of: Selling the invisible
Selling the invisible: a field guide to modern marketing
1997, Warner Books
in English
Libraries near you: WorldCat

Add another edition?

Book Details

Published in

New York

Edition Notes

Includes bibliographical references (p. 246-250).

Classifications

Dewey Decimal Class
658.8
Library of Congress
HD9980.5 .B425 1997, HD9980.5.B425 1997

The Physical Object

Pagination
xx, 252 p. ;
Number of pages
252

ID Numbers

Open Library
OL979422M
Internet Archive
sellinginvisible00beck
ISBN 10
0446520942
LCCN
96016774
Library Thing
91006
Goodreads
769443

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History

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September 18, 2021 Edited by ImportBot import existing book
July 22, 2019 Edited by MARC Bot remove fake subjects
February 9, 2011 Edited by EdwardBot add lending subjects
January 25, 2011 Edited by ImportBot add subjects from new record
October 16, 2009 Created by WorkBot add works page