An edition of Strategic electronic marketing (2000)

Strategic electronic marketing

managing e-business

2nd ed.

by , , and

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Cover of: Strategic electronic marketing by Brad Alan Kleindl
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Last edited by MARC Bot
July 13, 2024 | History
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An edition of Strategic electronic marketing (2000)

Strategic electronic marketing

managing e-business

2nd ed.

by , , and

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

"Strategic Electronic Marketing by Brad Alan Kleindl takes a systems and relationships approach to exploring e-business marketing. The basic principles that underlie marketing are addressed along with a focus on how e-business marketing techniques will fundamentally change the traditional marketing process.

Students can use this text to prepare them for careers in a rapidly changing environment of non-linear, online, interactive advertising; new product development and distribution processes."--BOOK JACKET.

Publish Date
Publisher
Thomson/South-Western
Language
English
Pages
428

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Previews available in: English

Subjects
Database marketing, Telemarketing, Strategisch management, E-business, Business & Management, Internet, Sales & marketing, Business Law, Law, Business / Economics / Finance, Business/Economics, Marketing - Multilevel, Business & Financial, Commercial - General, E-commerce, Electronic Commerce, Online-Marketing, Strategisches Management, Marketing, Business & economics, General

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Edition Availability
Cover of: Strategic electronic marketing
Strategic electronic marketing: managing e-business
2002, Thomson/South-Western
in English - 2nd ed.
Libraries near you: WorldCat
Cover of: Strategic electronic marketing
Strategic electronic marketing: managing e-business
2001, SouthWestern College Publishing
in English
Libraries near you: WorldCat
Cover of: Strategic electronic marketing
Strategic electronic marketing: managing e-business : Instructor's manual with test bank
2001, South-Western
in English
Libraries near you: WorldCat
Cover of: Strategic Electronic Marketing in Managing E-Business
Strategic Electronic Marketing in Managing E-Business
July 2000, Thomson South-Western
Hardcover in English - Package edition
Libraries near you: WorldCat

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Book Details

Edition Notes

Includes bibliographical references and index.

Published in
Cleveland, Ohio

Classifications

Dewey Decimal Class
658.8/4
Library of Congress
HF5415.1265 .K44 2002

The Physical Object

Pagination
xxi, 428 p. :
Number of pages
428

ID Numbers

Open Library
OL3562213M
Internet Archive
strategicelectro0000klei
ISBN 10
032417893X
LCCN
2002028766
Library Thing
2526856
Goodreads
4557631

Source records

Internet Archive item record
Library of Congress MARC record
ISBNdb

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History

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July 13, 2024 Edited by MARC Bot import existing book
December 19, 2023 Edited by ImportBot import existing book
July 9, 2021 Edited by ImportBot import existing book
March 2, 2020 Edited by MARC Bot remove fake subjects
December 10, 2009 Created by WorkBot add works page