An edition of How voters decide (2006)

How voters decide

information processing during election campaigns

by

Cover of: How voters decide by Richard R. Lau, Richard R. Lau
Locate

My Reading Lists:

Create a new list
Notes
Notes

Check nearby libraries

Buy this book

Last edited by ImportBot
August 1, 2020 | History
Edit
An edition of How voters decide (2006)

How voters decide

information processing during election campaigns

by

This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically-defined types of decision strategies that voters employ to help decide which candidate to support are described and operationally-defined. Individual and campaign-related factors that lead voters to adopt one or another of these strategies are examined. Most importantly, this research proposes a new normative focus for the scientific study of voting behavior: we should care about not just which candidate received the most votes, but also how many citizens voted correctly - that is, in accordance with their own fully-informed preferences.

Publish Date
Publisher
Cambridge University Press
Language
/languages/eng
Pages
344

Check nearby libraries

Buy this book

Subjects

Elections, Nonfiction, Politics, Voting research, Voting, Political campaigns

Places

United States
Edition Availability
Cover of: How Voters Decide
How Voters Decide: Information Processing During Election Campaigns
2013, Cambridge University Press
in /languages/eng
Cover of: How Voters Decide
How Voters Decide: Information Processing in Election Campaigns
2012, Cambridge University Press
in /languages/eng
Cover of: How Voters Decide
How Voters Decide: Information Processing in Election Campaigns
2006, Cambridge University Press
in /languages/eng
Cover of: How Voters Decide
How Voters Decide
2006, Cambridge University Press
E-book in /languages/eng
Cover of: How voters decide
How voters decide: information processing during election campaigns
2006, Cambridge University Press
in /languages/eng

Add another edition?

Book Details

Table of Contents

Introduction
A new theory of voter decision making
Studying voting as a process
What is correct voting?
What voters do : a first cut
Individual differences in information processing
Campaign effects on information processing
Evaluating candidates
Voting
Voting correctly
Political heuristics
A look back, and a look forward
Appendix A: Decision strategies in action
Appendix B: How the dynamic information board works
Appendix C: Overview of experimental procedures
Appendix D: Detailed decision scripts
Appendix E: Calculating the on-line evaluation counter.

Edition Notes

Includes bibliographical references and index.

Published in
Cambridge, New York
Series
Cambridge studies in public opinion and political psychology

Classifications

Dewey Decimal Class
324.973
Library of Congress
JK1967 .L38 2006, JK1967.L38 2006

The Physical Object

Pagination
p. cm.
Number of pages
344

Edition Identifiers

Open Library
OL3406243M
ISBN 10
0521848598, 052161306X
LCCN
2005021892
OCLC/WorldCat
61228633
LibraryThing
3168487
Goodreads
4797743
459783

Work Identifiers

Work ID
OL5829933W

Source records

Community Reviews (0)

No community reviews have been submitted for this work.

Lists

History

Download catalog record: RDF / JSON
August 1, 2020 Edited by ImportBot import existing book
July 22, 2019 Edited by MARC Bot remove fake subjects
December 5, 2010 Edited by Open Library Bot Added subjects from MARC records.
June 23, 2010 Edited by ImportBot add details from OverDrive
December 10, 2009 Created by WorkBot add works page