The adoption and integration of transaction and relationship marketing activity, marketing management decision making/implementation and marketing management competencies, in the retail bank circumstance.

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The adoption and integration of transaction a ...
Susan Walsh
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December 10, 2009 | History

The adoption and integration of transaction and relationship marketing activity, marketing management decision making/implementation and marketing management competencies, in the retail bank circumstance.

  • 0 Ratings
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The Author]
Language
English

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Book Details


Published in

[s.l

Edition Notes

Thesis (Ph. D.) - University of Ulster, 2001.

ID Numbers

Open Library
OL18949425M

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December 10, 2009 Created by WorkBot add works page