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December 10, 2009 | History

The adoption and integration of transaction and relationship marketing activity, marketing management decision making/implementation and marketing management competencies, in the retail bank circumstance 1 edition

The adoption and integration of transaction and relationship marketing ...
Susan Walsh

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The adoption and integration of transaction and relationship marketing activity, marketing management decision making/implementation and marketing management competencies, in the retail bank circumstance.

Published 2001 by The Author] in [s.l .
Written in English.

Edition Notes

Thesis (Ph. D.) - University of Ulster, 2001.

ID Numbers

Open Library
OL18949425M

History Created December 10, 2009 · 1 revision Download catalog record: RDF / JSON

December 10, 2009 Created by WorkBot add works page