An edition of Asking questions (2004)

Asking Questions

The Definitive Guide to Questionnaire Design--For Market Research, Political Polls, and Social and Health Questionnaires

Rev. ed.
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Last edited by MARC Bot
June 18, 2010 | History
An edition of Asking questions (2004)

Asking Questions

The Definitive Guide to Questionnaire Design--For Market Research, Political Polls, and Social and Health Questionnaires

Rev. ed.
  • 0 Ratings
  • 3 Want to read
  • 1 Currently reading
  • 1 Have read

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires?the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.

Publish Date
Publisher
Jossey-Bass
Language
English
Pages
426

Buy this book

Previews available in: English

Edition Availability
Cover of: Asking Questions
Asking Questions: The Definitive Guide to Questionnaire Design
2022, Wiley & Sons, Incorporated, John
in English
Cover of: Asking Questions
Asking Questions: The Definitive Guide to Questionnaire Design
2022, Wiley & Sons, Incorporated, John
in English
Cover of: Asking Questions
Asking Questions: The Definitive Guide to Questionnaire Design
2021, Wiley & Sons, Limited, John
in English
Cover of: Asking Questions
Cover of: Asking Questions
Cover of: Asking Questions
Asking Questions
2004, John Wiley & Sons, Ltd.
Electronic resource in English
Cover of: Asking Questions
Cover of: Asking Questions

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Book Details


Published in

San Francisco

Table of Contents

Preface and Acknowledgements. xi
The Authors. xv
Part I. Strategies for Asking Questions.
1. The Social Context of Question Asking. 3
Part II. Tactics for Asking Questions.
2. Asking Nonthreatening Questions About Behavior. 35
3. Asking Threatening Questions About Behavior. 79
4. Asking Questions About Attitudes and Behavioral Intentions. 117
5. Asking and Recording Open-Ended and Closed-Ended Questions. 151
6. Asking Questions that Measure Knowledge. 179
7. Asking Questions that Evaluate Performance. 213
8. Asking Psychographics Questions. 243
9. Asking Standard Demographic Questions. 261
Part III. Drafting and Crafting the Questionaire.
10. Organizing and Designing Questionnaires. 283
11. Questionnaires from Start to Finish. 315
12. Asking Question FAQs. 323
Bibliography and Recommended Readings. 335
Glossary. 347
Index. 367
Appendix A: List of Academic and Not-for-Profit Survey Research Organizations. 375
Appendix B: Illinois Liquor Control Commission: College Student Survey. 411
Appendix C: Faculty Retention Survey. 417
Appendix D: Kinko's Open-ended Service Satisfaction Survey. 425

Edition Notes

Includes bibliographical references (p. ) and index.
Earlier ed. by Sudman and Bradburn with Sudman named first.

Copyright Date
2004

Classifications

Dewey Decimal Class
300/.72/3
Library of Congress
H62 .B63 2004, H62.B63 2004, H62 .S7968 2004

The Physical Object

Format
Paperback
Pagination
xvi, 409p.
Number of pages
426
Dimensions
9 x 6.125 x 1.1875 inches

ID Numbers

Open Library
OL3288954M
Internet Archive
askingquestionsd00brad
ISBN 10
0787970883
LCCN
2004001683
OCLC/WorldCat
54111156
Library Thing
1079672
Goodreads
173973

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History

Download catalog record: RDF / JSON
March 7, 2023 Edited by MARC Bot import existing book
September 22, 2021 Edited by wolfgang8741 add authors
August 1, 2020 Edited by ImportBot import existing book
July 22, 2019 Edited by MARC Bot remove fake subjects
December 4, 2010 Edited by Open Library Bot Added subjects from MARC records.