{"title": "The SEO Audit Checklist", "authors": [{"author": {"key": "/authors/OL16402366A"}, "type": {"key": "/type/author_role"}}], "key": "/works/OL45485654W", "type": {"key": "/type/work"}, "identifiers": {"wikidata": ["Q139832498"]}, "description": {"type": "/type/text", "value": "The SEO Audit Checklist by Sachin Saxena is a practical guide designed to help digital marketers, business owners, and SEO professionals systematically diagnose why their SEO efforts are underperforming \u2014 and fix them.\r\n\r\nSearch engine optimization is rarely broken in one place. Rankings drop, traffic stalls, and visibility fades because of a combination of technical issues, on-page weaknesses, content gaps, and authority deficits that compound over time. Most businesses treat symptoms without identifying root causes.\r\n\r\nThis book provides a structured, step-by-step audit framework covering:\r\n\r\n- Technical SEO \u2014 crawlability, indexability, Core Web Vitals, site speed, mobile usability, and structured data\r\n- On-page SEO \u2014 title tags, meta descriptions, heading structure, keyword placement, and content quality\r\n- Content evaluation \u2014 thin content, duplicate content, keyword cannibalization, and content gaps\r\n- Link profile analysis \u2014 backlink quality, toxic links, anchor text distribution, and authority signals\r\n- AI search readiness \u2014 structured data implementation, entity clarity, and machine-readable content signals\r\n\r\nThe SEO Audit Checklist is built for practitioners who want a repeatable, methodical process \u2014 not a one-time fix. Whether you are auditing your own website or a client's, this framework gives you a clear sequence to follow, issues to look for, and actions to take at every stage.\r\n\r\nWritten by Sachin Saxena, Founder and CEO of OWT India, drawing from 25 years of experience in digital strategy and search optimization since 2001."}, "subjects": ["Search engine optimization", "SEO audit", "Technical SEO", "On-page SEO", "Digital marketing", "Website optimization", "Search visibility", "SEO strategy", "Content optimization", "Link building"], "latest_revision": 2, "revision": 2, "created": {"type": "/type/datetime", "value": "2026-05-18T18:30:54.134712"}, "last_modified": {"type": "/type/datetime", "value": "2026-05-18T18:40:52.464270"}}