{"description": {"type": "/type/text", "value": "Now in a fully revised and updated edition, this seminal text asks if there is cultural life after the \"clash of civilizations\" and global McDonaldization. Internationally award-winning author Jan Nederveen Pieterse argues that what is taking place is theformation of a global melange, a culture of hybridization. From this perspective on globalization, conflict may be mitigated and identity preserved, albeit transformed. The book offers a comprehensive treatment of hybridization through a series of innovative conceptual tables that are bolstered by textual analysis and compelling examples from around the world. In a new chapter, the author explores East-West hybridities-the idea that globalization is a process of braiding rather than simply a diffusion from developed to developing countries. This historically deep and geographically wide approach to globalization is essential reading as we face the increasing spread of conflicts bred by cultural misunderstanding."}, "covers": [470768], "key": "/works/OL4118741W", "authors": [{"type": "/type/author_role", "author": {"key": "/authors/OL772881A"}}], "title": "Globalization and Culture", "subjects": ["Acculturation", "Globalization", "Moral and ethical aspects", "Moral and ethical aspects of Globalization", "Nonfiction", "Political aspects", "Political aspects of Globalization", "Politics", "Popular culture", "Globalization--moral and ethical aspects", "Globalization--political aspects", "Jz1318 .n43 2004", "303.48", "Jz1318 .n43 2015", "303.48/2"], "type": {"key": "/type/work"}, "latest_revision": 7, "revision": 7, "created": {"type": "/type/datetime", "value": "2009-12-10T05:23:43.335186"}, "last_modified": {"type": "/type/datetime", "value": "2023-12-20T02:19:13.890096"}}