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"Now in a fully revised and updated edition, this seminal text disputes the view that we are experiencing a "clash of civilizations" as well as the idea that globalization leads to cultural homogenization. Instead, Jan Nederveen Pieterse argues that we are witnessing the formation of a global mélange culture through processes of cultural mixing or hybridization. From this perspective on globalization, conflict may be mitigated and identity preserved, albeit transformed. In a new chapter on China, the author focuses on the key issue of agency and power in hybridization, which is important in emerging economies generally, with China a particularly momentous case. Here he draws a key distinction between passive and active forms of globalization (globalized and globalizing) and hybridity (being hybridized and hybridizing). Throughout, the book offers a comprehensive treatment of hybridization arguments, and, in discussing globalization and culture, unbundles the meaning of culture. This historically deep and geographically wide approach to globalization is essential reading as we face the increasing spread of conflicts bred by cultural misunderstanding." -- Publisher's description
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Previews available in: English
Subjects
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1
Globalization and Culture
2015, Rowman & Littlefield Publishers, Incorporated
in English
1442222557 9781442222557
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2
Globalization and Culture
2015, Rowman & Littlefield Publishers, Incorporated
in English
1442222549 9781442222540
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3
Globalization and Culture
2010, Rowman & Littlefield Publishing Group, Rowman & Littlefield
Electronic resource
in English
0742566617 9780742566613
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4
Globalization and culture: global mélange
2009, Rowman & Littlefield, Brand: Rowman Littlefield Publishers, Rowman & Littlefield Publishers
in English
- 2nd ed.
0742556050 9780742556058
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5
Globalization and Culture: Global Melange
August 20, 2003, Rowman & Littlefield Publishers, Inc., Rowman & Littlefield Publishers
Paperback
in English
0742528022 9780742528024
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6
Globalization and Culture
August 20, 2003, Rowman & Littlefield Publishers, Inc.
Hardcover
in English
0742527492 9780742527492
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Work Description
Now in a fully revised and updated edition, this seminal text asks if there is cultural life after the "clash of civilizations" and global McDonaldization. Internationally award-winning author Jan Nederveen Pieterse argues that what is taking place is theformation of a global melange, a culture of hybridization. From this perspective on globalization, conflict may be mitigated and identity preserved, albeit transformed. The book offers a comprehensive treatment of hybridization through a series of innovative conceptual tables that are bolstered by textual analysis and compelling examples from around the world. In a new chapter, the author explores East-West hybridities-the idea that globalization is a process of braiding rather than simply a diffusion from developed to developing countries. This historically deep and geographically wide approach to globalization is essential reading as we face the increasing spread of conflicts bred by cultural misunderstanding.





