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December 5, 2010 | History

Market segmentation research 1 edition

Market segmentation research
William L. Wilkie

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Market segmentation research
a conceptual analysis
by William L. Wilkie.

Published 1971 by Krannert Graduate School of Industrial Administration, Purdue University in Lafayette, Ind .
Written in English.

Edition Notes

Bibliography: leaves 18-19.

Institute for Research in the Behavioral, Economic, and Management Sciences. Paper, no. 324


Dewey Decimal Class
081 s, 658.8/3
Library of Congress
HD6483 .P8 no. 324, HF5415.2 .P8 no. 324

The Physical Object

19 l.
Number of pages

ID Numbers

Open Library
LC Control Number

History Created December 10, 2009 · 2 revisions Download catalog record: RDF / JSON

December 5, 2010 Edited by Open Library Bot Added subjects from MARC records.
December 10, 2009 Created by WorkBot add works page