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Last edited by Open Library Bot
December 5, 2010 | History

Issues in marketing's use of multi-attribute attitude models 1 edition

Issues in marketing's use of multi-attribute attitude models
William L. Wilkie

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Issues in marketing's use of multi-attribute attitude models
by William L. Wilkie and Edgar A. Pessemier.

Published 1972 by Herman C. Krannert Graduate School of Industrial Administration, Purdue University in Lafayette, Ind .
Written in English.

Edition Notes

Bibliography: p. [1]-5 (2d group)

Series
Institute for Research in the Behavioral, Economic and Management Sciences. Paper no. 365

Classifications

Dewey Decimal Class
658/.001/9 s, 658.8/3
Library of Congress
HD6483 .P8 no. 365, HF5415.3 .P8 no. 365

The Physical Object

Pagination
60, 5 p.
Number of pages
60

ID Numbers

Open Library
OL5026197M
LC Control Number
73620575

History Created December 10, 2009 · 2 revisions Download catalog record: RDF / JSON

December 5, 2010 Edited by Open Library Bot Added subjects from MARC records.
December 10, 2009 Created by WorkBot add works page